Thought Process

This wasn’t just a technical explainer — it was a communications tool meant to clarify a cutting-edge sustainability solution. I focused on balancing accuracy with approachability: how could motion simplify and support the content, without oversimplifying the science? It was about earning trust while keeping the audience visually engaged.

Strategic Approach

I helped consolidate two technical storylines into a single, cohesive animated video — using structured storytelling, clean transitions, and consistent iconography to navigate complex ideas. The storyboard evolved rapidly, so I introduced a collaborative process using live calls and Miro boards to co-create scenes with BCG consultants and clients in real-time.

Creative Thinking

I leaned on minimalist motion language and subtle visual metaphors — making abstract concepts like delocalised energy assets feel intuitive. Working within the client’s established visual tone, I injected motion into 50% of the video’s static structure, enhancing clarity while staying on-brand.

Outcomes & Impact

The final video received strong feedback from both the client and internal teams, prompting further requests and helping build advocacy for BCG’s creative capability in this space. It became a sales tool in itself — used across internal decks and as a model for future content. For me, it reinforced the value of motion as a bridge between strategy, science, and storytelling.