Crafting bold motion & digital experiences for those looking to stand apart, adapt, and move forward with purpose.
Design Just Works is the portfolio of UK-based designer Daniel J. Wait, a Senior Motion Designer and Creative Lead.
With over a decade of experience, Daniel specialises in story-led motion design and brand expression, partnering with forward-thinking brands, agencies, and creative teams to craft design that connects.
He has collaborated with global clients across consumer tech, finance, sports, and entertainment, helping turn ideas into powerful visual experiences.
Daniel’s background spans motion design, animation, branding and digital content. At BCG, he delivered high-pressure creative for C-suite clients across Europe, where clarity and impact were essential. Beyond consulting, he’s partnered with leading agencies and global brands across tech, finance, culture and FMCG, producing everything from 2D explainers and campaign systems to 3D animation, digital content and motion identities.
He’s experienced in both agency and in-house environments, working closely with strategists, designers and producers to bring ideas to life through motion. His work bridges concept and craft, combining clear thinking with refined execution to ensure every piece of design moves with purpose and meaning.
He believes motion design should clarify, connect and move people. Whether leading projects or joining as part of a studio team, Daniel brings technical fluency, a sharp creative eye and a calm, collaborative approach – all in pursuit of getting the work just right.
Curiosity
Exploring movement with intent – where timing, texture, and thoughtful experimentation converge. Guided by curiosity, refining each frame with precision and purpose.
Complexity
Finding simplicity in complexity – whether distilling a strategy or crafting a transition, the goal is motion that communicates clearly, confidently, and without excess.
Design
Every keyframe counts. Great motion isn’t just how it looks, but how it feels – deliberate, dynamic, and effortless.
Collaboration
Motion is a team sport – ideas are shaped through close collaboration across disciplines, moving people and progressing with purpose.
CAPABILITIES
Motion Branding ✳︎ Creative Direction ✳︎ Animation ✳︎ 2D & 3D ✳︎ Gifs (Jifs) ✳︎ Storyboarding ✳︎ Style Frames ✳︎ Motion/Design Systems ✳︎ Social Content ✳︎ Video Editing ✳︎ Concepting ✳︎ Illustration ✳︎ Brand Identity ✳︎
SELECTED CLIENTS
BCG ✳︎ Microsoft ✳︎ Adidas ✳︎ Heineken ✳︎ Google ✳︎ Sanofi ✳︎ Raiffeisen ✳︎ Tesco ✳︎ NHS ✳︎ Lloyds TSB ✳︎ Electrolux ✳︎ Julius Baer ✳︎ Vieve ✳︎ Sephora ✳︎ Diageo ✳︎ Sanitas ✳︎ Viridor ✳︎ Mastercard ✳︎ KPMG ✳︎ Swisscom ✳︎ Jeep ✳︎ Allianz ✳︎ H&M ✳︎ Veltins ✳︎ Q Acoustics ✳︎ ViiV Healthcare ✳︎ Sainsburys ✳︎ GSK ✳︎ Nestle ✳︎ Loreal ✳︎
Passionate about pushing creative boundaries to deliver beautifully crafted, memorable work every-time.
Thriving in collaborative environments and partnering with global brands to shape impactful internal and client-facing content across sectors including advertising, entertainment, technology, fashion, and pharmaceuticals.
He is currently seeking a senior or leadership role where his expertise can elevate brand communications and drive meaningful creative outcomes.
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