Crafting bold motion & digital experiences for those looking to stand apart, adapt, and move forward with purpose.
Design Just Works, also known as Daniel J. Wait, is a UK-based Senior Motion Designer and Creative Lead.
With over a decade of experience, Daniel specialises in story-led motion design and brand expression, partnering with forward-thinking brands, agencies, and creative teams to craft design that connects.
He has collaborated with global clients across consumer tech, sports, and entertainment, helping them turn ideas into powerful visual experiences.
Daniel’s background spans motion design, animation, branding, and digital content. At BCG, he delivered high-pressure creative for C-suite clients across Europe, where clarity and impact were essential. Beyond consulting, he’s partnered with leading agencies and global brands across tech, finance, culture, and FMCG, producing everything from 2D explainers and campaign systems to 3D animation, digital content, and motion identities.
Through Design Just Works, Daniel has built a versatile practice that moves fluidly from strategy and concept through to hands-on animation and production. This breadth brings a clear understanding of how motion strengthens wider brand ecosystems and communication strategies—ensuring the work not only looks good but delivers real value.
He believes motion design should clarify, connect, and move people. Whether leading projects or joining as part of a studio team, Daniel brings technical fluency, a sharp creative eye, and a calm, collaborative approach—all in pursuit of getting the work just right.
Curiosity
Exploring movement with intent – where timing, texture, and thoughtful experimentation converge. Guided by curiosity, refining each frame with precision and purpose.
Complexity
Finding simplicity in complexity – whether distilling a strategy or crafting a transition, the goal is motion that communicates clearly, confidently, and without excess.
Design
Every keyframe counts. Great motion isn’t just how it looks, but how it feels – deliberate, dynamic, and effortless.
Collaboration
Motion is a team sport – ideas are shaped through close collaboration across disciplines, moving people and progressing with purpose.
CAPABILITIES
Motion Branding ✳︎ Creative Direction ✳︎ Animation ✳︎ 2D & 3D ✳︎ Gifs (Jifs) ✳︎ Storyboarding ✳︎ Style Frames ✳︎ Motion/Design Systems ✳︎ Social Content ✳︎ Video Editing ✳︎ Concepting ✳︎ Illustration ✳︎ Brand Identity ✳︎
SELECTED CLIENTS
BCG ✳︎ Microsoft ✳︎ Adidas ✳︎ Heineken ✳︎ Google ✳︎ Sanofi ✳︎ Raiffeisen ✳︎ Tesco ✳︎ NHS ✳︎ Lloyds TSB ✳︎ Electrolux ✳︎ Julius Baer ✳︎ Vieve ✳︎ Sephora ✳︎ Diageo ✳︎ Sanitas ✳︎ Viridor ✳︎ Mastercard ✳︎ KPMG ✳︎ Swisscom ✳︎ Jeep ✳︎ Allianz ✳︎ H&M ✳︎ Veltins ✳︎ Q Acoustics ✳︎ ViiV Healthcare ✳︎ Sainsburys ✳︎ GSK ✳︎ Nestle ✳︎ Loreal ✳︎
Passionate about pushing creative boundaries to deliver beautifully crafted, memorable work every-time.
Thriving in collaborative environments and partnering with global brands to shape impactful internal and client-facing content across sectors including advertising, entertainment, technology, fashion, and pharmaceuticals.
He is currently seeking a senior or leadership role where his expertise can elevate brand communications and drive meaningful creative outcomes.
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