— PROJECT NAME
Consumer Electronics
— ROLE
Motion Design/Story Telling/ UI Simulation/ Video Production
— TIME INVESTED
150+ Hours
A leading tech-forward appliance company wanted to reframe its next generation smart oven as more than just hardware – as part of an intelligent, long-term living experience.
The brief was to craft a short story-driven video that mapped the product’s entire lifecycle: onboarding, daily use, AI-driven support, updates, servicing, and eventually renewal. It needed to feel human, not just high-tech – showing how smart design and motion can turn a product into a companion for modern living.
Thought Process
The challenge was to make a connected smart appliance feel personal and valuable over time — not just functional. I saw this as a chance to humanise the product through everyday moments, showing how technology can quietly support life, not just interrupt it.
Decisions Made
I created a narrative around a fictional family’s journey, focusing on emotional beats like learning, adapting, and renewal. Motion design and stylised UI mirrored the product’s digital experience. I kept the pacing warm and the tone clear, ensuring the story felt intuitive, not instructional.
What I Learned
This project deepened my understanding of how motion can translate complex systems into emotionally resonant stories. I learned to align storytelling with lifecycle thinking — building not just a demo, but a narrative that felt lived-in and useful. The final piece became a flagship asset across internal and external comms, helping teams rally around a shared vision and setting a benchmark for how smart tech can be communicated with clarity, care, and charm.