— INDUSTRY
Financial Services
— ROLE
Creative Lead / Motion Design / GenAI Visual Development
— TIME INVESTED
50+ hours / 6 days
Partnering with a major financial institution, we crafted a GenAI-powered film to bring their Vision 2030 to life — all in just six days. Combining AI-generated visuals, voiceover, and confident storytelling, the piece championed innovation, customer experience, and future ambition.
Led by Daniel, the project proved how generative tools can unlock fast, high-impact brand storytelling without compromising quality.
Thought Process
The brief was to distill a wide-reaching strategy into an accessible, emotionally engaging story. From the start, I saw this not just as a branding piece, but as an opportunity to use motion and design to humanise the bank’s ambition, combining future-focused themes with day-to-day relevance.
The bank’s buffalo icon became our through-line, quietly guiding viewers through scenarios of technology, service, and trust.
Strategic Approach
With a six-day turnaround, we embraced a hybrid workflow, combining GenAI imagery with crafted motion design and editorial sequencing.
I led the translation of the evolving script into visuals that worked across tone, pace, and narrative logic. I worked closely with the project team and client during daily check-ins, incorporating feedback and pushing for coherence across scenes, transitions, and messaging.
Creative Thinking
We built the visual identity around contrast, sleek transitions, split screens, layered storytelling, and strong iconography anchored in the brand’s visual DNA.
Every motion decision aimed to feel purposeful, from the way data visualisations appeared to how the buffalo icon subtly connected disparate scenes. My focus was always clarity, energy, and polish — all under intense time pressure.
Outcomes & Impact
The final video was met with enthusiasm from leadership and stakeholders, praised for its innovative style and sharp delivery.
It captured the strategic message with confidence, while showcasing how motion design and GenAI tools can deliver quality storytelling at speed. For me, it reinforced how powerful animation can be in aligning vision with belief — even under tight deadlines.
QUOTES:
“The creativity, coordination, and innovation resulted in a polished, impactful video that perfectly aligned with our Vision.”
Project Leader
“Innovative ideas during brainstorming sessions greatly contributed to the overall coherence and quality of the video.”
Project Leader