— INDUSTRY
Public Sector
— ROLE
Motion Design
/ Storytelling/ Animation
— TIME INVESTED
160+ hours
As part of a broader regeneration effort, a UK public sector sought to bring their urban vision to life with clear, compelling design.
The goal was to create a visual narrative that could support leadership presentations, engage residents, and attract investment — all while maintaining adaptability across print, digital, and video formats.
Introducing the regeneration zones with animated storytelling built around an illustrated map.
Adopting a people-first approach, shifting focus from infrastructure to community.
Thought Process
This project aimed to inspire belief in a future-focused urban regeneration plan, going beyond mere facts. The narrative centered on people rather than structures, creating visuals that balanced clarity, credibility, and emotional resonance to engage both decision-makers and local communities.
Strategic Approach
Using an illustrated district map with friendly iconography and colour-coded zones to translate complex planning concepts into accessible visuals. A follow-up motion piece employed a puzzle metaphor to demonstrate how public services interconnect within the overarching vision.
Creative Thinking
Every design choice balanced formal structure with warmth and personality. Motion elements were subtle yet purposeful, while typography conveyed authority without losing a community-focused tone. The result was an engaging, inclusive visual language that informed without feeling cold.
Outcomes & Impact
These visual tools became central for both public engagement and internal communication. The motion piece supported leadership discussions and community outreach, helping stakeholders clearly envision the plan’s benefits. This experience highlighted how storytelling humanises strategy and clarifies complex civic goals.
