Motion Design for Live Football & Basketball Broadcasts
During my time at AIM Sport AG, I was responsible for creating motion content for LED perimeter advertising seen in live football broadcasts across top-tier European and international leagues. Working as part of the in-house design team in Switzerland, I helped deliver animated campaigns for a roster of major global brands — all tailored to the unique constraints and possibilities of live stadium environments.
These boards weren’t just advertising — they were designed to move dynamically and legibly within strict technical specs, frame rates, and colour limitations, all while enhancing the brand presence across multilingual markets and international audiences.
From global sponsorship campaigns to region-specific adaptations, I contributed to every stage of production — from creative storyboarding and animation to final asset delivery across multiple territories. The work was fast-paced, high-volume, and precision-driven — with each animation requiring careful choreography to work seamlessly during live TV broadcasts.
AIM Sport Advertising Showcase (2013 – 2015)
This experience sharpened my technical craft, expanded my understanding of motion in physical/digital hybrid spaces, and taught me how to tell clear, branded stories under unique spatial and timing constraints.